Strategic Alignment

   
Strategy is short term.  Even if you are building fundamental infrastructure or a core a utility that can take years or decades to realize, the underlying strategy is and must be agile enough to recognize what is on the horizon and to change course so as to not jeopardize the entire endeavor. 

At Journey Mapping, we work with our customers to incorporate the agility necessary to either create or react to change in a way that creates competitive advantage while simultaneously aligning with their strategic goals.
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